OOH & Digital
OUT-OF-HOME · PAID DIGITAL · EXPERIENTIAL
Big ideas. Small spaces. Everything in between.
From highway billboards to digital ads, I developed copy for Capital One across formats where every word had to earn its space. The challenge changed with the medium: grab attention at 60 mph, communicate a financial benefit in as few words as possible, or bring a premium travel brand to life in the real world.
ROLE: Copywriter | CLIENT: Capital One | FOCUS: OOH, Paid Digital & Experiential | WORK: Billboards, Display, Print, & Event Signage
Bank. Sip. Relax.
Opening a new Capital One Café meant introducing a different kind of banking experience in just a few words. I adapted the Café campaign across billboards and location-specific placements, pairing short, memorable headlines with directional messaging designed to work at a glance.
Making every character count
Paid digital demanded a different kind of precision. For Capital One’s 360 CD campaign, I developed performance-driven copy across display, native, and social, adapting the message for different audiences and priorities—from rate and urgency to security and savings growth, all within tight character counts.
Bringing luxury travel to life
For luxury travel events in Miami and Cannes, I helped bring Capital One Travel’s Premier and Lifestyle Collections into the real world, developing copy across digital, print and experiential touchpoints. From intimate event materials to large-scale venue signage, the work balanced a premium voice with clear, memorable messaging. Plus, I got to cross something off of my bucket list: writing copy for an actual billboard!
