Social | Capital One
ORGANIC SOCIAL · CONCEPT DEVELOPMENT · SOCIAL COPYWRITING
Making money a little more social
Money isn't always the easiest thing to talk about. For Capital One's organic social channels, I helped turn everyday financial topics into timely, approachable content connected to the moments people were already talking about.
From budgeting and relationships to Valentine's Day and pet ownership, I developed concepts and copy that connected financial conversations to culturally relevant moments across social channels.
ROLE: Copywriter | CLIENT: Capital One | FOCUS: Organic Social, Concept Development & Financial Education | WORK: Instagram, Facebook, LinkedIn & Pinterest
Breaking the cycle
Groundhog Day gave us a natural way into a familiar financial challenge: breaking old habits.
I developed a “stuck in a loop” concept that connected the repetition of the holiday to repetitive budgeting behaviors, turning practical financial advice into timely social content.
Be my money honey
Valentine’s Day gave us a chance to make conversations about money and relationships a little less awkward. I developed playful, shareable “money grams” that turned financial language into Valentine’s wordplay, alongside practical content designed to help couples navigate money together.
Planning for your new best friend
National Love Your Pet Day gave us another opportunity to connect financial planning to a real-life moment. I developed approachable social copy that balanced the joy of bringing home a new pet with practical guidance for preparing for the costs that come with it.
