UX & Product Design
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This was a fun project where we got to design chocolate bar wrappers used to encourage Capital One Lounge visitors to share feedback on their experience. UX played a heavy role here, as copy needed to be short and sweet (see what I did there?), while accounting for required info like ingredients. The QR code links directly to the survey, with a simple subhead to tee it up. We embraced the opportunity to inject playful lounge brand voice with the “Love your layover” and “A sweet delight before your flight” subheads. Who doesn’t enjoy rhymes and alliteration?
Capital One Lounge chocolate bars
West Cary Group coffee bags
Our agency created and branded our own coffee blends—and not to toot our own horn, but they slap. Cue in-person meetings, Potbelly sandwiches, and way more info than anyone needs to know about the global coffee industry—think bean sourcing and the coffee belt. Who knew coffee had tanins? We ideated on a few name ideas before landing on Blends 005 and 010 as homage to the buildings we called home at West Cary Group (literally, 10 W. Cary St. in Richmond, VA). We added some branding—but the big challenge was figuring out how to tell our story on the bags.
I worked directly with our CEO to tell our story, choosing the lighter 005 blend to reflect our agency’s spirit. We highlighted our growth from humble roots, edifying the ethos of the building itself in the copy. 005 was our first office, hosting late-night meetings with Fortune 50 clients and Richmond city officials—the nucleus where it all began. For the bolder-bodied blend 010, we emphasized our growth and ambition. We were bold and never backed away from a challenge. The blend represented an extension of our culture. I had so much fun mulling on the copy for these coffee bags. It felt more important than client work. Here was a product bearing our agency’s name! We included some fun copy on the bottom—grind, brew, create—to put a bow on the thing. After all, with a fresh pot of coffee, anything is possible.
