Capital One Travel | Airport Lounge RFPs
RFPs · Strategic Storytelling · Long-Form Copy
Turning 164 pages into one persuasive story
Multiple inputs. One story to tell.
The JFK RFP pulled together specialized input from SMEs across operations, hospitality, design, food and beverage, finance and more. My job was to synthesize it—separating what mattered from what didn’t, connecting ideas across disciplines, and translating dense information into a clear, persuasive case.
That meant zooming out to help shape the larger narrative, then all the way in to New York bagels, sleep mitigation, and occupancy planning. The goal was maintaining consistent voice while making one argument: Capital One should win the business.
ROLE: Copywriter | CLIENT: Capital One Travel | ASK: Help win the JFK common-use lounge RFP | RESULT: Part of a team that won 3 airport lounge RFPs
Finding the narrative
The strongest case wasn't just about what the lounge would offer. It was about what Capital One and its operating partner TAV could build together.
The cover letter established that story upfront. TAV brought global lounge expertise, Capital One brought a differentiated approach to premium travel, and together they could create an experience that felt distinctly at home in New York. That became a through line for the rest of the proposal.
From bagels to sleep mitigation
A 164-page proposal meant getting fluent in a little bit of everything. One page might sell the local flavor of an Ess-a-Bagel partnership, the next might explain guest amenities, traffic projections, or operational policy. The subject changed constantly, but the job stayed the same: understand the material, find what mattered, and make it compelling.
Three winning proposals
JFK · LAX · LGA
The JFK proposal was part of a larger suite of airport lounge RFP work I was part of at West Cary Group. I contributed copy and storytelling on proposals for JFK, LAX, LGA, and MIA. Our teams ultimately won three competitive bids for Capital One Travel.